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Brazil's footwear sector boosts investment to enhance productivity

Despite the unstable global landscape, the Brazilian Footwear Association (Abicalçados) recently conducted a survey which revealed that the footwear sector intends to invest 1.7 billion reais (around 303,84 million dollars), a value seven percent higher than last year. Executive president of Abicalçados, Haroldo Ferreira, explained that around...

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Fashion

Cleats for the streets: is this the peak of the football trend?

Football boots are making a major comeback as Gen Z ventures onto the streets in cleated footwear. What’s driving this trend? Experts from Adidas and Zalando offer some insights. Football is once again playing a prominent role in fashion, influencing not only streetwear but also designer collections. Football shirts have become wardrobe staples,...

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